Kevin Amter
Executive Creative Director
Surfer/Doberman Lover/Founder

Kevin Amter's career began in New York City as a Junior Art Director at JWT working for Author James Patterson. He was featured in Ad Age's Creativity magazine multiple times and won numerous awards for his print work on Daewoo and Olympic television campaigns for Kodak. From there Kevin moved to Messner Veter Berger Cary Schmetterer working on brands such as New Balance, Volvo and MCI. He left to become the first Art Director hired by Fallon New York where he helped build the creative outpost into a $265 Million full-service agency working on McDonalds, BMW, Georgia Pacific, United, Miller Lite, and Nikon. Kevin then went on to work for almost every globally renowned creative agency producing campaigns for: Absolut, Miller Lite, American Express, UPS International, ESPN International, The New York Times, CITI, Microsoft Xbox and T-Mobile among others.

Kevin's work has been featured in every major and minor award show globally including: Addy's, Effies, Ace, Clios, Creative Anarchy, Print, FMA, One Show, DandAD, Lions and the MOMA's permanent collection. His American Express "My life. My card." print campaign was named Campaign of the Decade by the readers of Adweek. His T-Mobile launch spot is ranked a #1 Viral hit by Ad Age. He was named to Brand Republic’s BR 200 list of the industries top Social Media influencers and launched the social network Advertising Freelance with 50,000 active members. Kevin has been interviewed by Adweek magazine multiple times and was one of four creatives profiled in Graphis's International Advertising Award Annual. He has lectured at a half dozen Universities and wrote the first book on freelancing called "Minds For Rent"® which is available on Amazon.

Today Kevin is the Executive Creative Director of Amter Studio. His approach to brand building starts with creating strategic overarching ideas for clients where branding, marketing (traditional and digital) and platforms are all a part of defining the solution. A holistic approach vs. a tactical segmented one typically offered within the industry.

He is also the atypical Creative Director who understands that creative for creative sake is a part of a short lived business model. While creative that addresses a client need, differentiates and wins awards in the process is a part of mastering one's craft. A healthy disregard for the impossible does not hurt either.